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Did you know that not all of the clothes donated to Goodwill get sold? Instead, these unwanted textiles head for the salvage market often traveling to other countries, wasting energy and polluting our plant. But we are changing that.

WORTH began as a collaborative research project between Fanshawe College, Goodwill and Western University. Together, we set out to create a brand that defied the harsh realities of the fashion industry – one that diverted from landfills instead of adding to them; one that designed with intention and care; one that created opportunities for skilled workers to earn their worth. We believe in a holistic approach to fashion and intentionally design products using donated materials, re-manufacture them into items worth loving.

Our Vision

To fuel a sustainable, ethical, and environmentally conscious industry.

Our Mission

To educate the next generation of consumers on the social and environmental impact associated with  hyper-consumerism and fast fashion.

All of our remanufactured items are produced by Goodwill Industries, where we operate a social benefits program that focuses on skills training, functional language education, and meaningful work for newcomers to Canada and individuals who face barriers to employment.

The fashion industry is the second largest polluter in the world, and the environmental damage is increasing as the industry grows. Our mission is to lessen the demand for fast fashion in favour of a more sustainable alternative. We design timeless products using end-of-use textiles that were rescued from post retail and reuse streams. Using 100% of the articles collected, our zero-waste, fully circular approach relies on the idea that items have worth even after they’ve been discarded.

Our community and our planet thrive on diversity

Goodwill has over 50% of the used goods market share in North America. It is our responsibility and imperative to innovate in areas like textile recycling and shredding, repurposing and achieving net-zero waste. Creating green jobs for people facing barriers and providing training and skills development so people can thrive in the future.