Over the last 18 years, Adam has built and scaled online technology that aims to help the underserved globally across a broad spectrum of industries, from consumer products to real estate and financial services. 

Adam holds a BA in International Studies from Huron College at Western University and completed his undergrad certificate abroad at the University of Hong Kong. Adam subsequently completed a graduate degree in Professional Communication and Management at Western and an MBA in entrepreneurship from a University in Australia. 

Adam is currently CEO and founder of Asset Direct, a platform that helps consumers access online financial services. He scaled Asset Direct to multi-million-dollar annual revenue in the last few years, growing the business across Canada, The United States and India. Adam also volunteers his time to help new entrepreneurs build their businesses and sits on several non-profit boards. 

His full background can be found at https://www.linkedin.com/in/arice/ .