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Social Media Coordinator (Marketing)

London ON

Social Media Coordinator

Goodwill is hiring!  If you are passionate about making a difference and want to be part of a team that is dedicated to improving the lives of others and projected for future growth, Goodwill Industries, Ontario Great Lakes is the place for you. 

Goodwill Industries, Ontario Great Lakes is a leading non-profit organization committed to changing lives and communities through the power of work. Our organization values diversity, equity, and inclusivity, and we strive to create a workplace that is welcoming and respectful to all. Headquartered in London, Ontario, Goodwill Industries, Ontario Great Lakes is one of five separately incorporated regional Goodwill’s in Canada and one of 150 internationally. Now one of the largest territories following the adoption of the Toronto regional territory and the merger with Goodwill Essex, Kent, Lambton, Goodwill Ontario Great Lakes (Goodwill) currently employs approximately 1,200 people and is positioned for significant growth.


Changing Lives and communities through the power of WORK. 


Everyone working and thriving in sustainable communities. 


Inclusion | Compassion | Aspiring Workforce | Respect | Empathy 

Benefits of Working at Goodwill include

  • Competitive compensation and benefits. 
  • Skills training, scholarships and access to educational credentials.
  • Exciting career opportunities. 
  • Access to training and career advancement. 
  • Work-life balance and flexibility in scheduling. 
  • Respectful, fun and supportive team. 
  • Diverse, dynamic culture. 
  •  Mission-driven organization committed to the Power of Work.
  • Life coaching and wellness support to assist with employee’s professional and personal life
  • Being part of an organization who:
    •  Is an employer of choice across Southwestern Ontario that meets the Federal Government’s 50/30 challenge for diversity in leadership and is accredited through CARF International
    • Is committed to the environment is an imperative striving for ‘zero waste’ and innovation to repurpose and recycle donated textiles to keep them out of landfill.

The Position: 

  • The Social Media Coordinator works alongside Goodwill’s Marketing and Communications teams to ensure consistency of branding and messages for social media communications.
  • Be part of the creative process to elevate Goodwill’s brand and integrate mission into all social media channels
  • Oversee all social media activity, across all platforms, by writing and scheduling content (posts, stories, etc.), responding to comments/questions, logging metrics, and creating reports
  • Support Goodwill’s storytelling strategy and integrate mission moments and effective copy that effectively highlights and demonstrates the power of WORK
  • Be a brand ambassador, assist the Marketing and Communications team with ensuring that all social media content is mission integrated, on brand, and effectively tells the story of Goodwill
  • Ensure consistency, quality, accuracy, and timeliness of all communications
  • Be part of execution team for digital media/social media advertising – its strategy, content, monitoring replies, and evaluating engagement/results
  • Work with site teams, digital agencies, influencers, photographers, videographers, and other 3rd party contractors, for support in executing plans, as needed
  • Constantly assess social media plans and strategies and discontinuing tactics that do not work
  • Support the writing and scheduling of content for internal communication and social media channels – Facebook Workplace, Intranet (SharePoint), etc

What Requirements You Would Need: 

  • Over three years of experience in marketing, social media management and/or graphic design 
  • Over one year of experience managing a social media account(s)
  • Social media and design trends knowledge and experience (TikTok, Meta, X, etc.)
  • Degree or diploma in Marketing, Communications, Graphic Design, Journalism, Business or related field
  • Knowledge of good design principles w/ graphic design and/or Canva experience is an asset
  • Must possess a valid Ontario driver’s license and insurance

Goodwill Industries is committed to embracing a diverse, inclusive, equitable, and accessible environment where all employees and members feel valued, respected and supported; we welcome newcomers to the region to apply. We are dedicated to building a workforce which reflects the diversity of the communities in which we live and serve, and where every team member can reach their full potential.  Upon request, accommodations during the recruitment process are available.  

Interested? We'd love to hear from you.

Know someone who would be a perfect fit? Let them know.