Vision, Mission, Mandate and Values


Vision, Mission, Mandate and Values

Our Vision

Everyone is WORKING in sustainable communities.

Our Mission

Changing lives and communities through the power of WORK.

Goodwill Industries, a non-profit social enterprise, provides work opportunities, skills development and employee and family strengthening for those who face barriers such as disability or social disadvantage; with the aim of advancing individuals, families and communities toward self-sufficiency and prosperity.

Our Mandate

  • Help people overcome barriers to gain access to work and reach their full potential
  • Create jobs
  • Provide training, skills development and career advancement services
  • Provide access to affordable goods for families and emerging microenterprises
  • Divert millions of pounds of waste from landfill and help sustain the environment
  • Foster social inclusion, alleviate poverty, and reduce the stigma of mental illness and social disadvantage
  • Maximize the social good from the community’s generous donations
  • Strengthen communities…when people WORK communities WORK

Our Values

RESPECT – Above all else, we embrace diversity and treat all people with dignity

We celebrate what we do


We lead by example and fully use our strengths and abilities


We anticipate, acknowledge and support the needs of others in a positive, helpful way


We believe in what we do, and do it to the best of our ability … meeting the highest ethical standards as good social, financial and environmental stewards


We learn continuously, embrace new ideas and innovation, and serve others in a positive, respectful way


We listen, share openly and value every voice


We have fun working together honestly, safely and productively … together we make a difference